Meta Keywords Tags & Keyword Optimization
The Meta Keywords Tag used to be the one of the keys to search engine optimization. While this isn't the case anymore, the Keywords Tag is still of some importance and can be used to benefit your web site.
This, just as any other tag, must be used properly and within guidelines that the search engines make.
Before we get too far into it, look below for an example of the
Meta Keywords Tag:
<meta name="keywords" content="your keywords here">
The keywords tag should contain words or phrases that are relevant to the content of your web site, and should stay within the guidelines of the search engines. It was mentioned briefly on the index page that some people will either put all of their keywords on each page, or will try to optimize one page for all of the keywords.
This is not good practice.
The Meta Keywords tag is not viewable by the visitor to the site as it resides in the HTML coding of the site. This tag is only used by the search engines and directories as a reference to what search results your web site should be in. If you decide to create the Meta Keywords Tags, remember this: you can separate the keywords by commas, but if you do, do not put a space after the commas. This will cause there search engines to see this as an empty space, and also is wasting space in your code.
Another thing to remember is that there are certain "poison" or "stop" words that the search engines immediately filter out.
An example of one of the "stop" words would be
"free", "online", or "the."