What is a URL name?
The URL name is the name of the site, such as search engines. Although the whole URL would look like this:
http://www.searchengines.com, the part that the search engines are interested in is "search engines."
Recently, search engines started to use keywords in the URL as a part of their ranking formula. One of the search engines that uses it is Google. Google is extremely important because Yahoo! selected it as a provider of their non-directory search results. Google's ranking formula should receive more attention than ever because Yahoo! accounts for at much as 50% of traffic to many sites.
Name files with keywords
Consider alphabetical priority
Look for a URL name with keywords in it